Tracking measures & cookies

We would like to give you an optimal user experience in our online shop as well as with our advertisements, which is tailored to your individual needs. To this end, we work with various service providers and technology providers and use cookies and tracking methods. You will find detailed information:

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by abbreviation and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. In these exceptional cases, this processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. You can make use of your data subject rights at any time.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Search engines

So that you can easily find our online shop in future with relevant search queries in common search engines, we use tracking measures from search engine providers to optimize our advertisements. To determine the relevance of an ad, it is recorded, for example, which categories the visitor is interested in in the shop and whether an order has been placed. This data is pseudonymized and transmitted to the search engine provider.

Google Adwords Remarketing and Conversion Tracking

Our website uses the functions of Google AdWords Remarketing. We use this to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. Processing takes place on the basis of your consent in accordance with Article 6 (1) (a) of the EU GDPR. You can revoke your privacy settings at any time.

Any further data processing will only take place if you have given Google permission to link your Internet and app browser history to your Google account and to use information from your Google account to personalize advertisements that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups.

This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

You can permanently deactivate the setting of cookies for advertisingGoogle under the following link: https://adssettings.google.com

preferences onAlternatively, you can obtain information about the setting of cookies and settings from the Digital Advertising Alliance at the Internet address www.aboutads.info do this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

If necessary, Google LLC will transfer personal data to the USA. However, Google is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

Further information and the data protection provisions regarding advertising and Google can be viewed here: http://www.google.com/policies/technologies/ads/

Social networks

To provide you with exciting promotions and tailored advertising on your preferred social media channels show, we use their cookies and tracking technologies. For this purpose, pseudonymized data is transmitted to the networks and, if necessary, merged with other data by the network.

In addition to [DYMLA AB] responsible for the company’s appearances within the meaning of the EU GDPR and other data protection regulations is

  • Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland),)
  • Instagram (Facebook Ireland Ltd.. , 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland)
  • Youtube (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland)
  • Pinterest (Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA)

However, you use these platforms and their functions at your own risk. This applies in particular to the use of the interactive functions (e.g. commenting, sharing, rating).

We would also like to point out that your data can be processed outside of the European Union. With regard to the US providers who are certified under the “Privacy Shield”, we would like to point out that these providers undertake to comply with the EU data protection standards.

Your rights / possibility of objection

If you are a member of a social network and do not want the network to collect data about you via our website and link it to your stored member data in the respective network, you must

  • Log out of respective network before visiting our homepage
  • Delete existing cookies on the device and close and restart your browser.
  • After logging in again, however, you will again be recognizable to the network as a specific user.

For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information:

Facebook

  • data protection declaration: https://www.facebook.com/about/privacy/
  • Opt-Out: https: // www .facebook.com / settings? tab = ads and http://www.youronlinechoices.com
  • Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Instagram

  • data protection declaration: https: //help.instagram .com / 519522125107875
  • Opt-Out: http://www.networkadvertising.org/managing/opt_out.asp and http://www.youronlinechoices.com
  • Privacy Shield: https://www.privacyshield.gov/participant?id= a2zt0000000GnywAAC & status = ActivePolicy

Youtube

Pinterest

  • data protection: https://policy.pinterest.com/ de / privacy-policy and https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM&status=Active
  • Privacy Shield: https://help.pinterest.com/de/article/notifications#Web

After we do not have full access to your If you have personal data, you should contact the social media provider directly when making a claim, because they each have access to the personal data of their users and can take appropriate measures and provide information.

 

Youtube

YouTube is a video sharing website YouTube, LLC 901 Cherry Ave, San Bruno, CA 94066, USA (hereinafter “YouTube”). We have integrated at least one plug-in from YouTube into our online services. If you call up an online service that contains a YouTube plug-in, your browser will establish a direct connection to the YouTube servers. The information is transmitted to YouTube that your browser has visited the corresponding page of our online services, even if you do not have a YouTube account or are not logged into your account. This information is transmitted directly from your browser to a YouTube server in the USA and stored there.

If you are logged into your YouTube account at the same time, it is also possible to assign the page view to your YouTube account and you would enable YouTube to assign your surfing behavior directly to your personal profile.

If you want to prevent this transmission and storage of your data and your behavior on our online services by YouTube, you must log out of YouTube before you visit our site and delete any cookies placed by YouTube.

Further information on the collection and use of your data by YouTube can be found in the information on data protection there at https://www.YouTube.com/static?template=privacy_guidelines and in Google’s data protection declaration at https://www.google.com / policies / privacy /

When collecting data, we rely on your consent in accordance with Article 6 (1) (a) EU GDPR for the corresponding data processing

 

General information on how cookies work

In the following, we describe how the cross-device page optimization works. Our website uses at several locations so-called cookies. They serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored and stored on your device.

These cookies enable us to analyze how users use our websites. In this way we can design the website content according to the needs of the visitors. In addition, the cookies enable us to measure the effectiveness of a particular ad and, for example, to place it depending on the thematic user interests.

The cookies used have an individual user ID. Via certain interfaces, it is possible for us to assign the different user IDs to an individual customer (e.g. when logging into our web shop from a smartphone or computer) and thus to optimize our website across all devices.

The cookies used have a long lifespan due to the processing purpose and – unless you object or delete the cookies – are automatically deleted after 6 months.

Of course, you can also deactivate, restrict or delete cookies on your device manually via the settings of your browser or with the help of software.

Please note: If you deactivate the setting of cookies, not all functions of our website may be fully usable.